Holy cow! The Reblochon Company has existed for 10 years already!
The time has come, Snowleader is 10 years old!
Born in a garage in the Aravis mountains 10 years ago, the Reblochon Company has already come a long way. The online shop that smells of reblochon and passion was founded in 2008 by Thomas Rouault and Gaétan Bastard Rosset, in the Reblochon world capital : the Grand-Bornand.
At the time, the two young entrepreneurs set out with the mission to sell outdoor sports products online by offering services to their customers, rather than bargain prices. As a result, at Snowleader, when you spend over £150 you receive a Reblochon, an Opinel, a little teddy Zoe, a reblochon recipe book, or even a hipflask!
Since its creation, Snowleader has not stopped growing, creating new projects, new events, offering new brands, all for the great pleasure of its customers. Ups and downs, successes and adventures, relocations, new collaborators...
Thomas, co-founder, and Zoe the cow, Snowleader's mascot, look back on the success story of this great 10 year adventure!
What we love to do at Snowleader is to share our love for the mountains with enthusiasts, so to celebrate our 10th anniversary, we organized one mountain themed event per day for 10 days.
This way, we got to share a lot of great moments together: visits to our offices, a mountain film festival of our Rebloch'Team of ambassadors, an evening at the Roster (eating a Rebloch burger), mountain safety evenings in our shops in Annecy and Lyon, accompanied by high mountain guides and athletes.
But also a maxi Rebloch'Run, which brought together more than 100 trail runners, a climbing contest at our partner Cortigrimpe, and finally, 3 days of madness at the High Five Festival!
Click here to discover the video celebrating Snowleader's birthday!
For all these great moments spent together, and all those that remain to come, the entire Snowleader team would like to thank you for your confidence and loyalty for 10 wonderful years !